Course Description

Use your creativity and inspiration in a career that lets you play with ideas. Develop strategic plans and create engaging concepts to connect brands with their customers through emerging media, online communities, radio, television and print, outdoor advertising and guerrilla marketing. Unleash your imagination in this unique program.

Opportunities in this creative field are vast and expanding. There are exciting positions in:

• Advertising and marketing communications agencies
• Television and radio
• Sales promotion companies
• Online publications, newspapers and magazines
• In-house advertising and marketing departments for large companies
• Charitable and not-for-profit organizations including health services, tourism, economic development and municipal governments

Graduates are prepared for a range of careers. You could work as a:

• Junior account executive or coordinator
• Assistant or junior strategic planner
• Social media strategist
• Online community manager
• Media or advertising sales representative
• Junior copywriter
• Online branded content developer
• Junior or assistant brand or product manager
• Internal marketing communications developer
• Fundraiser

Is it for you?

Are you an idea person? Successful students in this program are:

• Strategic planners
• Creative thinkers and problem solvers
• Inventive and expressive
• Interested in brands, media and popular culture